Sunshine Markets





imageedit_5_3949838586

Website Investments

Sunshine Markets

Flea Market - Yard Sale - Garage Sale - Market Sale

Weekend - Antique - Purchasing Antiques - Buying Antiques






Sales Force Design For Strategic Advantage

RRP $271.99

Click on the Google Preview image above to read some pages of this book!

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.


Hospitality Sales

RRP $140.00

Click on the Google Preview image above to read some pages of this book!

What It Takes to be a Leader in Hospitality Sales-Principles and Techniques for Success What's the key to success in today's competitive hospitality industry? Sales-the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that's right for them. Hospitality Sales: A Marketing Approach provides in-depth instruction based on the strategies of leading hospitality organizations. This comprehensive book introduces crucial sales and marketing concepts and describes how they apply to hospitality businesses and customers. An unparalleled teaching resource, this book:
* Presents selling as the vital link between marketing and operations
* Explains concepts and practices with clear, real-world examples
* Explores sales management technology, from office automation and yield management technology to point-of-sale systems and guest service technology
* Provides summaries and discussion questions at the end of each chapter
* Features a quick-reference glossary of important terms
Hospitality Sales: A Marketing Approach introduces students in any undergraduate program to the real world of hospitality sales and gives them the solid grounding they will need to embark on a successful career in hospitality sales.


Sales Management

RRP $454.99

Click on the Google Preview image above to read some pages of this book!

The new 9th edition of Sales Management continues the tradition of blending the most recent sales management research with real-life "best practices" of leading sales organizations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies.Sales Management includes current coverage of the trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.

Key changes in this edition include:

  • Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices
  • An expanded discussion on trust building and trust-based selling as foundations for effective sales management
  • All new chapter-opening vignettes about well-known companies that introduce each chapter and illustrate key topics from that chapter
  • New or updated comments from sales managers in "Sales Management in the 21st Century" boxes

An online instructor's manual with test questions and PowerPoints is available to adopters.


Market Segmentation

RRP $684.99

Click on the Google Preview image above to read some pages of this book!

Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous. Since first emerging in the late 1950s, the concept of segmentation has been one of the most researched topics in the marketing literature. Segmentation has become a central topic to both the theory and practice of marketing, particularly in the recent development of finite mixture models to better identify market segments.
This second edition of Market Segmentation updates and extends the integrated examination of segmentation theory and methodology begun in the first edition. A chapter on mixture model analysis of paired comparison data has been added, together with a new chapter on the pros and cons of the mixture model. The book starts with a framework for considering the various bases and methods available for conducting segmentation studies. The second section contains a more detailed discussion of the methodology for market segmentation, from traditional clustering algorithms to more recent developments in finite mixtures and latent class models. Three types of finite mixture models are discussed in this second section: simple mixtures, mixtures of regressions and mixtures of unfolding models. The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models. The fourth part covers four major approaches to applied market segmentation: geo-demographic, lifestyle, response-based, and conjoint analysis. The final concluding section discusses directions for further research.


Sales & Related Worker Career (special Edition)

RRP $18.99

Click on the Google Preview image above to read some pages of this book!

In clear, easy-to-grasp language, the author covers many of the topics that you will need to know in order to win your dream job and be the first in line for a promotion.



Search

Sunshine Markets Articles

Flea Market Yard Sale Garage Sale Market Sale
Weekend Antique Purchasing Antiques Buying Antiques

Sunshine Markets Books

Flea Market Yard Sale Garage Sale Market Sale
Weekend Antique Purchasing Antiques Buying Antiques

Sunshine Markets





imageedit_5_3949838586

Website Investments